Business is hard. You don’t have to do it alone.
Meet Cheryl East, your qualified bookkeeper, payroll specialist and founder of Complete Bookkeeping & Admin Support.
I’ve been running small businesses since 2017, and after formally retraining in bookkeeping, accounting and payroll, I now help Melbourne business owners bring clarity, confidence and control to their numbers.
Hi, I’m Cheryl. I’ve been where you are.
Before bookkeeping, I worked in automotive workshops, motor racing, social services and managed a custom cake shop, so I understand firsthand how overwhelming paperwork, payroll, deadlines and compliance can feel when you’re trying to do it all.
When my youngest child developed a disability, I needed a career that gave my family flexibility while still allowing me to make a real difference. That journey led me to formally retrain in bookkeeping, accounting and payroll — not just to work from home, but to help other business owners feel supported, informed and in control.
Whether you’re a tradie, workshop owner, sole trader, family business, or someone simply overwhelmed by paperwork, I speak your language. My job isn’t just to keep your books organised; it’s to help you understand your numbers, meet your obligations, and feel confident asking questions.
Why Bookkeeping? Why This Work?
I started Complete Bookkeeping & Admin Support because I know what it feels like to work hard, care deeply about your business, and still feel unsure about the numbers behind it.
My mission is simple — to turn confusion into clarity, explain things in plain English, and help business owners feel confident, compliant and supported every step of the way.
Who I Work With
I work with hardworking small business owners who care deeply about what they do but don’t always have the time, systems or confidence to stay on top of bookkeeping, payroll, compliance and day-to-day admin. Many of my clients are tradies, automotive businesses, sole traders and family-run businesses who want their numbers organised and their obligations explained in plain English.
I commonly support:
You don’t need to have everything organised before reaching out – helping business owners get things back on track is exactly what I do.
How I Support Small Businesses
I’ve been running small businesses since 2017 and formally retrained in bookkeeping, accounting and payroll to turn that real-world experience into practical support for other business owners. Today, I help clients across Melbourne and Australia with bookkeeping, BAS preparation under supervision, payroll, clean-up work and systems that make business feel less overwhelming.
BAS preparation services are provided under the supervision of a registered BAS Agent in accordance with the requirements of the Tax Practitioners Board.
Behind Every Set of Numbers Is a Real Person.
I know that behind every BAS, payroll run, overdue reconciliation or messy inbox is a real person trying to do their best. My role isn’t just to process numbers or paperwork, it’s to bring clarity, reduce overwhelm, and make sure you always feel supported, informed and never afraid to ask questions.
The Values Behind the Work.
Respect
Every client is treated with professionalism, patience and genuine care — no matter where they’re starting from.
Clarity
I explain bookkeeping, payroll and compliance in plain English, so you feel informed, not overwhelmed.
Integrity
Honest advice, clear boundaries, transparent pricing, and doing what’s right, even when no one is watching.
Support
Whether you’re managing a business, a family, or both, you’ll always have someone in your corner.
Empowerment
My goal isn’t just to keep you compliant — it’s to help you feel confident making informed business decisions.
You Don’t Have To Do This Alone.
Whether you need bookkeeping, BAS preparation, payroll, admin support or simply a fresh start, I’m here to help you bring clarity, confidence and control back to your business.